Welcome Wagon: a welcoming service that provides information about a community to new residents.
— Collins English Dictionary
As the next several billion people come online, what would an appropriate Digital Welcome Wagon look like for them?
Currently, most people are handed a smartphone with some pre-loaded apps (determined by both the manufacturer and the service provider) and maybe some literature about their service plan. In some parts of the world this is supplemented with information about Facebook Basics. That’s about it. (When I recently started a new service in Nicaragua, I also got instructions about how Facebook and WhatsApp don’t charge for data, and also immediately started receiving multiple text messages with “upsells” for more data, music services, and discounts at Pizza Hut.)
What would an ideal new online experience be for a new smartphone user? How about:
- A welcome video in an appropriate language from a credible person to greet the new user;
- A quick tutorial on five really useful basic services to know about (such as phone, texting, camera, weather information, calendar);
- A curated list of one or two outstanding sites for news, health, education, finance, and government services;
- What to do if you need help;
- Simple tutorials for more information, including how to avoid problems with fake news, fraud, or other issues.
Ideally this would be developed and managed by either governmental or international organizations as to not favor any given corporation.
We’re soon being joined online by a few billion fellow humans. Let’s welcome them!